|The Tipping Point by Malcolm Gladwell is one of those books that you suddenly realise is everywhere - bookshops, airports, being read by people on the bus or train.|
It's an easy and engaging read - Gladwell's a compelling story teller - and does a convincing job of exploring and explaining just how social epidemics work. He uses a simple model of three concepts to organise the book:
In one of his case studies, Gladwell even makes a very convincing argument for why public health policy has got it completely wrong in regard to controlling smoking!
Saturday, July 28, 2007