my recent reads..

Atomic Accidents: A History of Nuclear Meltdowns and Disasters; From the Ozark Mountains to Fukushima
Power Sources and Supplies: World Class Designs
Red Storm Rising
Locked On
Analog Circuits Cookbook
The Teeth Of The Tiger
Sharpe's Gold
Without Remorse
Practical Oscillator Handbook
Red Rabbit

Saturday, July 28, 2007

The Tipping Point

The Tipping Point by Malcolm Gladwell is one of those books that you suddenly realise is everywhere - bookshops, airports, being read by people on the bus or train.

It's an easy and engaging read - Gladwell's a compelling story teller - and does a convincing job of exploring and explaining just how social epidemics work. He uses a simple model of three concepts to organise the book:
  • The Law of the Few : Connectors, Mavens and Salesmen

  • The Stickiness Factor

  • The Power of Context
I found myself immediately reflecting on how this all applies to what I am trying to achieve at work. I'm sure every reader will do a similar thing - whether your mission is to nurture an idea, a product or a message.

In one of his case studies, Gladwell even makes a very convincing argument for why public health policy has got it completely wrong in regard to controlling smoking!